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Joyful group of women holding sparklers at a rooftop celebration Zaowoman

Our Mision

We refuse to let women suffer in silence.

We envision a world where menopause is understood, where women feel strong, informed, and supported. This is more than a mission. It’s our shared journey, and it’s personal.

Our Story

A combination of individual and shared stories of embarrassment, isolation, and anxiety at work propelled us to take action.

Judith had spent years as a menopause specialist, witnessing countless women struggle in silence. She saw their exhaustion, their fear of speaking up, and the way their confidence eroded under the weight of symptoms they barely understood. Hot flashes in board meetings, brain fog in crucial presentations, crushing fatigue that made the simplest tasks feel insurmountable—these were the daily realities of so many women she met. Yet, the workplace had no space for these conversations. No understanding. No support. It broke her heart every time a woman whispered, "I thought it was just me."

Then there was Jo. A seasoned healthcare strategist who found herself blindsided by menopause while navigating a demanding career. Like so many women, she struggled in silence, battling brain fog, fatigue, and a creeping loss of confidence. In her search for answers, Jo discovered health coaching, and alongside HRT, it changed everything. With the right support, tailored nutrition, movement, and lifestyle shifts, she reclaimed her clarity, energy, and sense of self. But as she emerged stronger, she couldn’t ignore how many other women were still in the dark, unsupported. That’s when she met Judith.

Together, they realised the missing piece: combining medical expertise with practical, personalised health coaching. The partnership squared the circle for what women truly needed—knowledge, empowerment, and action.

Meet the founders

JO CROUCH

CEO and Director of Coaching

Jocelyn (Jo) Crouch

Jo has spent over 20 years as a strategist in healthcare communications, developing care pathways to help people manage their health conditions. She believes in the power of human connection, rooted in listening, learning, and sharing, to create a supportive community. She brings this philosophy to ZAOWOMAN, a space where women can thrive both personally and professionally. Jo is a certified Health and Wellness Coach and recognises that health coaching is the missing link to achieving optimal health, leading to happier, more productive individuals, and helping sign post women to the practitioners they right for their needs.

JUDITH SPRUZS

CMO and Superintendent Pharmacist

Judith Spruzs

With over 30 years in pharmacy and a dedication to holistic, person-centered care, Judith strives to provide women with compassionate, expert guidance tailored to their individual needs. By incorporating these services into our approach, she enhances the menopause journey with specialised knowledge and thoughtful support.

Our credentials

We are registered with the General Pharmaceutical Council, The British Menopause Society, The International & UK Health Coaching Association, and the NHS Personalised Care Institute.

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